Outdoor Advertising Keeps Pace with Today's Consumers
People are on the go. From work to home, school to soccer games, nearly 80% of consumers are gone from home for the majority of their day. This trend has spawned new labels for consumer groups like "power pedestrians," "super commuters" and "mega-milers." Heavy commuters like these are unlikely to be reached by newspaper or rush-hour TV.
No longer considered "non-traditional," outdoor advertising has earned a necessary role in successful, brand-building media mixes.
Right Here, Right Now
As they swing by the drugstore, grab something to eat or zip to the mall, catch consumers minutes before they make their decisions. Make an impact, change behavior, drive sales, raise awareness. Whatever your business goal, there's no better way to get in front of your audience than outdoor advertising. And, quite literally, there's no way around it.
Black Dog Media Delivers
From Boston to Seattle, Black Dog Media has an impressive portfolio of bulletins and wallscapes, including landmark units, spectaculars, verticals and traditional bulletins, in the country's top DMAs. Check out our inventory and see your best options to connect with your customers via the advertising superhighway.